300 Table Pop Up Shop Event Outline
Pop Up Shop Event (placeholder name)
Current Keywords describing event
- Community based flea market
- Social enterprise based flea market
- Travelling Flea Market
Current Stakeholders
- Nabeel – Network Coordinator at Toronto Enterprise Fund
- Michael – Business developer at FREEGEEKTORONTO.org
- Koel Ganguli – Coordinator at Scadding Court
- Natasha Hargovan – Coordinator Wild Women Expedition
Others asking to stay informed about it
- Diana K Fleming at Annex Flea
- Makenna Howard at Makybows
- Marisol Fornoni at Fundraising and Development
- Heidi Pyper at Food Share
- Erica Thompson at Loft Kitchen
Note - No permanent roles have been assigned yet
Volunteers System
- We can tap in to the hosting community centers and stakeholders for volunteers
Monthly event
- Do at least 1 per month to give breathing room
- Allows for Social Enterprises to re up
- It takes about 3 weeks of promotion per event
Annual Event
- Use high profile event for Dundas Square or the Metro Convention Center
Other locations being discussed
- Scadding Court
- Thorncliffe Neighbourhood Office
- Flemingdon Health Center
- Loft Kitchen
- Danforth East Community Association
- Riverdale Hub
- 99 Sudbury
Expenses
The first event should be organized within the means we have now
- Saves money
- Raise brand awareness through word of mouth
- Doesn’t alienate our demographics as we don’t want to be too corporate upfront
- Raise funding for event
- Understand event logistics
profit
- We can set up a profit share system for early buy ins
- We can earn money through event sponsors
- We discussed grant options
- Pre orders for tables
Research and Development
Based on previous research and development at the Metro Convention Center
Tables
- They can fit an estimated 300 tables there
- Each table sold at an estimated $30
- Doing a 3-day event (maybe for the holidays?)
- Brings in an estimated $27,000 on tables sold
Traffic
- MCC fits about $3,000 people
- we need to find out what people spend on average at these events
- who may need to pay anywhere between 5 to 10
- Based on $5 which I have found to be a great entry point for the target demographics we will be looking to make $25,000 on foot traffic
Estimated amount worth
- $52,000
Website
The event’s website has to do the following
- Collect survey data
- Act as a store for Social Enterprises to sign up.
- Promote the website
- Provide information for event
- Buy a table
- Coordinate registrations for volunteers
Social Entrepreneurs Workshop
- Also part of the profit system will be The Social Entrepreneurs workshops, a 4 part workshop that creates a blueprint on how to set up your social enterprise, social media hierarchy and a efficient pop up shop
- Estimated table costs starting at $30 per social enterprise + additional features like electricity
Important dates
- Set up a meeting to finalize a plan to start executing immediately.
- Start first event in April featuring at least 10 tables.
- June 29th we can apply for a 20 to 50k grant through Metcalf Foundation
Aim
end with or be at a level where we get at least 100 tables pre sold for a possible boxing day shopping event
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