5 Steps to Photographing Your Art for Social Media

5 Steps to Photographing Your Art for Social Media

As artists, we spend a great deal of time learning, practicing, exploring and perfecting our craft.

One skill that we can always sharpen, however, is the art of sales.

With social media platforms at our finger tips, artists all over Toronto are in a great position to advertise and sell their creations online!

With a love for all things visual, we know how important it is to portray your artwork in the best way possible. This means taking photographs that will do justice for the colours, textures and aesthetic you have created!

Knowing how to properly photograph your art for social media can make a world of a difference in exposing your style to potential customers, galleries, grants and/or art competitions.

Here are 5 great steps to help you photograph your art like a pro:



Step #1. Show Off Your Artwork

Many artists like to hang their artwork on a neutral coloured wall or shelf for their photographs. This technique provides a nice, clean background that doesn’t take away from the artwork itself.

If this is not possible, an easy solution is to invest in some affordable white foam core to create the same sleek backdrop effect!


Step #2. Focus On Your Lighting

The lighting for your photographs should be soft and evenly-distributed.

While a blurry, dimly-lit photo is difficult to see, overexposure and too much light can also compromise the hues and saturation of your masterpiece.

If you are shooting your work indoors, try to find a space with plenty of natural, indirect sunlight.

If you are shooting outdoors, cloudy/overcast skies will provide some great lighting without appearing too harsh!


Step #3. Play with Your Camera Settings

Feel free to take advantage of all the helpful features that your cameras have to offer!

From grids to help with framing to timers to help with shake, don’t be afraid to experiment and see what works best with your workflow.

For DSLRs, your ISO and aperture will be very important in capturing bright, clear images of your artwork.

As you increase the ISO, your camera sensor will become more sensitive to light. This means that the higher the number the more coarse your image will appear. To keep a clean, crisp shot of your art, try to keep your ISO low around 100.

As the aperture (f-stop) adjusts how much light is allowed through the lens, higher numbers allow less light to pass through. A great DSLR range for shooting artwork is around f-8 and f-11.


Step #4. Consider Composition

Focusing your camera right on the centre of your work will give a great, parallel representation of your artwork. Avoid distortion with unnecessary angles, as potential customers will want to have a clear view of what they are buying.

Position your camera in a way that will fill the frame with your art, but also leave some background that you can crop and adjust in your editing phase.

As different social media outlets accommodate different photograph dimensions, leave some space to customize your crop lines.


Step #5. Minimize Your Editing

Although photo editing tools such as Adobe Photoshop and Lightroom are top choices for the pros, there are plenty of free and inexpensive options out there! 

While many smartphones actually offer editing tools right in the phone's features, you can also take a peek at your app store or online reviews for more options!

Essentially, you want to enhance the presentation of your artwork without compromising the integrity of the colours or appearance.

Stay true to the authentic feel of your work and allow your audience to fall in love with your style!


Interested in joining a collaborative community with like-minded ideas? Become a Creative Unicorn to participate in profit sharing projects, events and workshops within the city!