5 Success Principles From Freelance Artists in Toronto

5 Success Principles From Freelance Artists in Toronto

Making the decision to become a Freelance Artist is an incredibly exciting experience. From work flexibility and being your own boss, to improving your talents with an unlimited earning potential - there is a definite sense of freedom to freelancing.

However, the personal accountability and lack of routine can feel like a nightmare when you are just starting out. With thousands of freelance artists working in Toronto, we had a chat with 5 talented hustlers to learn their tips for success:

 

 

Tip #1: “Build a Routine ASAP”

- Adam Tobias (Guitarist/Producer), @AdamTobiasMusic

“Get yourself into a rhythm as early as possible” says Adam Tobias, talented Guitarist, Composer and Producer. “Making work feel like a habit can take a while to train”.

The best thing to do is to approach freelancing as if it were a full-time job. Discover the hours that you are most productive and use them to your advantage.

According to Adam, “the sooner you develop a routine, the more time you can spend in a state of productivity”.

 

Tip #2: “Don’t Be Afraid to Promote Your Work”

- MER (Rapper/Producer), @MerHipHop

It is no secret that the freelance world has become incredibly competitive. With the internet at the forefront of our daily routines, it can also be a powerful tool in promoting yourself.

According to Rapper/Producer MER, “You just need to maximize your visibility. Whether you are promoting your work on social media outlets, emails, forums, specialized groups or even direct messaging - the more consistent you are, the more likely someone will take an interest in you”.

Essentially, the more people who KNOW what you do, the more accessible you are to the people who would enjoy and/or benefit from your work.

 

Tip #3: “Know Your Value”

- Vanessa Giorgio (Visual Artist/Photographer), @VGiorgiiiooo

While building your portfolio, you are bound to start off with some free, discounted, and/or collaborative work. However, be careful to not sell yourself short for anything that will not benefit you in the long run!

Visual Artist and Photographer Vanessa Giorgio encourages artists to “recognize not only the value your work provides or the time spent creating it, but also the time and energy spent honing your craft and finding your unique style”.

According to her, “there are plenty of talented artists in the city, but a client will choose you for your individual perspective and execution”.

 

Tip #4: “Invest in a Website”

- Cassandra Goltsis (Director/Photographer), @RoseGoldProdu

“It’s a lot easier to create a portfolio website than you think” shares Cassandra Goltsis, Director/Photographer at Rose Gold Productions.

With platforms such as Pixieset, Wix, WordPress and Squarespace at our fingertips, these user-friendly web builders have helped hundreds of thousands of professional artists claim real-estate online.

As portfolio work is essential to freelancing success, building a website to showcase your creations is an incredibly effective tool.

As Cassandra shares, “your website will be the first place a potential client will look before making the decision to hire you. So take the time to make sure that it is a great reflection of who you are, and what you have to offer!”

 

Tip #5: “Create a Work/Home Balance”

- Robin Wright (Cosmetics/Makeup Artistry), @WACosmeticStore

“It is so easy to fall into burnout” shares Robin Wright, certified MUA and owner of Wright Artistry Cosmetics.

As a freelance artist and business owner, you must also become your own receptionist, marketing strategist, social media expert, contract writer, invoice sender and funds collector. As a result, you might even feel like there aren’t enough hours in the day!

However, the value of “personal time” will be essential to maintaining your mental and physical health.

“Be sure to leave time for friends, family, hobbies and self care” Robin insists. Above all else, your health and happiness will help keep you inspired, motivated and on the road towards continued success. 

 

Interested in joining a collaborative community with positive vibes? Become a Creative Unicorn to participate in profit sharing projects, events and workshops within the city!