A (very) Beginner’s Guide to SEO For Creative Entrepreneurs

A (very) Beginner's Guide to SEO For Creative Entrepreneurs

What was the last thing you searched online? We know searching is a big source of traffic and we’re constantly telling one another to “do your Googles.” Not suprisingly, 89% of all traffic in 2019 was from Google (Statista). They also say the first result on the search gets 33% of clicks (Search Engine Watch, 2013). That’s 33 people out of every potential 100! If hundreds of thousands of people are searching for key terms each day or week, you can see how this can be important for your visibility.

You’re spending countless hours creating your art. You want to make sure people see it and eventually purchase it. SEO is a way to attract more traffic to your website. SEO stands for Search Engine Optimization, which is the process of improving your website or webpage traffic through specific tactics outlined below. Optimization specifically focuses on real-time changes to enable your digital tattoo to fit the tactics of your marketing plan (ideal buyer persona). You do this as a process to attract and convert an audience into engaged followers and clients.

Do Your Googles

There are over 200 different ways the Google algorithm ranks web pages, which you do not need to know. However, what is shared below is how can you get more visitors to your website first. Your marketing funnel and tactics are other elements to a market plan and there are entire courses on these.

Ultimately, maximizing the number of visitors to your website so it appears in the search engines such as Google or Yahoo is a good goal. An even better goal is why do you want people to come to your website in the first place? Then plan your SEO around those goals. In addition, using keywords to find out about your services, or products are a few of the major things to know. You don’t have to be an SEO expert to start (I am not).

 

SEO Tips

Some of the tips below are adapted from Mozlow’s Hierarchy of SEO Needs

  1. Know some key terms – Make sure you input keywords, an amazing and catchy title, and utilize the meta description well (a page's description meta tag gives search engines a summary of what the page is about).
  2. Use keywords effectively in the copy – use terms that answer your reader's questions or search words. This is also the same for the content such as a blog.
  3. Download the Yoast plug-in for your website, which will help optimize posts.
  4. Install Google Analytics to pinpoint where traffic is coming from and where it’s going, as well as other details.
  5. Best practices for pages – keep titles short that describe and relate to the page’s content, and use unique titles.
  6. Focus on your customers (not trends) – know your customers, are you sending the right messages to the right customers,  this includes everything from the quality of the website, to copy (the written portions), to user experience (UX), and accessibility.
  7. Ensure user experience - including a fast load speed (by decreasing image size without losing quality, here’s a tool, ease of use, what your bounce rate is, and understanding what is compelling user experience on any device.

You want to ensure your website ranks in searches, so your potential audience finds it and eventually you're able to convert them into buyers, investors, or fans. After all, you built your website for a reason. Go through the SEO checklist and focus on areas most immediate for you, then dive into the others over time. Be sure to invest time or resources, where appropriate, to ensure compelling and engaging traffic to your website. If you're objective is to make a living selling art, be intentional with your business planning. 

Bonus Resources to Elevate your SEO Game even further

  1. Free Yoast SEO for Beginners Training
  2. Podcast: Jenna Kutcher from Goal Digger gets to the bones of the SEO world. More specifically she dives into details around Google Analytics, you can read her show script here or listen to the episode here.
  3. Google SEO Start Guide – a powerful and detailed guide on SEO that is not too difficult to read. It covers everything.
  4. Improve your performance on Google Search - Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.