Websites to Sell Art Online
Online art sellers have a goal in common with you, which is to find qualified buyers to view and purchase your art. They're your business partners. Here are a few sites to start and what they have to offer.
Saatchiart – boasts over 12 million monthly page views and an extensive marketing plan that includes mailing printed catalogues. Additionally, they have editorial features and art advisory services. Their commission is 35% on every artwork sold. If you price your pieces slightly over your general asking price to offset this, you might get great exposure. Otherwise, you can create your own website and for the cost of the domain, host and marketing budget you might lean on your networks and marketing. You can sell anything from paintings, installations, sculptures to prints. Founded in 2010.
Your cut: 65%
Etsy – ‘support independent creators’ is the go-to marketplace for vintage, art, and handcrafted items. While it has gone through a lot of changes, including the questionable nature of 'hand-made,' Etsy still boasts total visits of 208 million in September (similarweb.com). The majority are from the US at 60%, and 10% of their traffic is from social with Pinterest at number one. Founded in 2006.
Your cut: all of it, except the 0.26 CAD cents fee per items posted, and a 5% commission.
Society6 – selling your art reproductions on a variety of products such as prints, mugs and shower curtains – this is the site. You retain the rights to your work, and they manage order fulfillment including packaging and shipping. Just upload, select products and dimensions. They had 3.97 million visitors in September. Founded in 2009.
Your cut: you set up a markup price only for three products in their catalogue: art prints, framed prints, and canvas. And each other item has a flat rate, and then you decide what your profit is on top of that.
Artfinder - with over 10,000 artists from all mediums (digital and sculpture), this site has work ranging from $26 to $65,000. The website is simple and easy to navigate. As well, they had 348 million visitors in September, with high traffic in the UK recently (similarweb.com). Founded in 2011 and based in London and Miami.
Your cut: 67%
Art and Prints
Some POD sites (print on demand) might be free (ArtPal has no commission, some are curated such as French-based Singulart that has a global list of artists; and there’s even a space for digital art to buy, Daata Editions that posts “original, digital artworks by established and emerging artists, allowing you to stream or download high-quality digital artworks on any device” among many others, Tappan Collective, Artfinder, Zatista, or Azucar), but don’t expect to sell out of your work. There isn’t a lot of data that guarantees success. Use these tools as a platform and aim to bring visitors to your website or mailing list. Review the social media accounts, reviews, and if the site is marketing through ads and other means to keep their website traffic going. Check to see if your aesthetic or medium fits, review the costs, and other perks offered by each.
Ultimately, if you place yourself on an existing platform that has an audience in the millions – you might get the exposure you will not through your website traffic alone. As a result, you might benefit from having both a personal website and another account, as well as social media, where buyers might find you. Be strategic with your time. As well, you can always add more accounts later.
Know your bounce rate - the percentage of visitors who enter a site and then leave after visiting one page is the bounce rate. This could mean people are just visiting, but it also means the remaining users are serious buyers and remain longer. The numbers range from a 31%-50% bounce rate for Etsy and other similar arts markets, which is an excellent rating. I previously discussed how to improve your bounce rate here.
Selling your art online today is a bit of trial and error. There aren’t enough reliable reviews to know which site will work best for you. Often, they’re user-generated and buyers searched (be sure to use your tags and key search terms). Browse the website, and review the quality and shopping experience.
Firstly, ensure you have one popular social media account such as Instagram or a Facebook group, for instance. Secondly, join other sites that work best for you. Ultimately, if most of these sites can charge the customer for the shipping fees, I think it pays to remove the guesswork out of marketing to a wider and more global audience.
With an MBA and a background in the social sector, Salomeh focuses on connecting the parts to the whole in new and empowering ways. She brings experiences working in small and fast-paced organizations, with SMEs, and social entrepreneurs, providing research, strategic and critical thinking to resolve complex issues. A strong facilitator and creative problem solver – she hones in on the gaps while connecting it to the bigger picture.
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