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Tag: Toronto Artists

Shop – Dani Donayre Ecuadorian/ Canadian Visual Artist

I'm an Ecuadorian/Canadian Toronto based visual artist. I was raised in South America and grew up surrounded by beautiful colors and sights. This spurred my love for all things artistic and years later led me to fall in love with many forms of art. I express myself through bright colors and constantly strive to bring different parts of my home and family to my pieces.

 

 

View their website below

www.danionpaper.com

5 Trending Artists of Toronto in May 2020

We are bringing back Trending Artists of Toronto.

 

 

 

Introducing Volume: Our In-House Currency

 

At CreativeUTO we want to build a vibrant community where artists can collaborate freely. One way to facilitate this is to create our own in-house currency, so that artists can gain compensation when they work on eachothers’ projects or participate in the community. Volume is awarded based on activity. It can be used to trade or barter for goods and services. 

Community members can use the Volume to cash out.

Think of CreativeUTO like a role-playing game, but instead you earn Volume for engaging and being a productive member of the tribe. We design where we want to award Volume and how much it returns. The value of this currency is determined by the amount of money there is to go around. Volume will help artists collaborate on each other’s projects without having to worry about getting paid.

The artist with the most Volume

Volume is still in the alpha phase of development and is being rolled out carefully. In the future we'll incorporate the currency in more public ways. Eventually the ecosystem will include our extended community (our followers) and art stores. For now Volume is awarded based on the artist with the most activity on their CreativeUTO podcast page over the previous 60 days.

 

Our first recipient is Char G.

 

Listen to her podast below and make sure to subscribe for daily art

 

 

 

Char G was the 3rd artist I interviewed since launching this project, as a matter of fact, she was the 3rd artist I interviewed that day. I realized by this 3rd interview that I wasn’t going to compile the interviews. That each artist was contributing enough to merit a whole week of shine, like a featured artist. In Char G’s interview we discussed Feminism, body and sexy positivity, street art, and her dog. If she was a Featured Artist in April then she is the Covered Artist now.

 

Shop her art on CreativeUTO

 

Follow her on Instagram 

Go to her website

 

Also trending this month is contemporary artist Nicole Little. 

 

Nicole is an amazing addition to our podcast. Her episode was over 2 hours, but that didn't stop it from being one of our most popular videos on YouTube in terms of views and retention. Since we published her podcast Nicole has joined CreativeUTO, has helped me host the 2nd Video Exhibit and we’ve continued to evolve the concept. 

Stay tuned to see what we have in store. 

For more art from Nicole Little go to our shop

https://www.creativeuto.ca/shop-self-portraits-of-contemporary-artist-nicole-little/

Become a fan on Facebook

https://www.facebook.com/NicoleLittleArt

Subscribe to her YouTube channel

https://www.youtube.com/channel/UCGnnQ4DxD16InhTWmgl9NIQ

Follow her on Instagram

www.instagram.com/littleneocreative/

Check out her website

www.littleneocreative.com

 

The 1st podcast interview we published featured Kamil Swiatek. 

 

We discussed spirituality and art, a conversation that has reverberated through the other interviews with artists building on it.  In Kamil’s interview he answers questions about his incubator. We discussed bullying and how he escaped it through spirituality, as well as the value of getting into the flow state. 

Great interview Kamil

Shop Kamil's art on CreativeUTO

Go to his Instagram

Go to his website

 

SofiL’s podcast was published Tuesday (May 26th). 

 

Her video had the fastest launch for all podcasts on our YouTube channel. All artists' videos get shared to 100s of Facebook groups and it takes about 1 day to publish in about 30 groups. SofiL’s sample video got to 1,000 views within 2 days, whereas most ads got there by the 3rd or 4th day. This is a testament to the community growing, each artist paving the way for others to succeed faster, making it easier to earn exposure and, by extension, currency. 

In Sofil’s case, her interview also highlighted other acrylic artists who have been featured on CreativeUTO’s marketplace.

Shop SofiL's art on CreativeUTO

https://www.creativeuto.ca/shop-hong-kong-born-canadian-visual-artist-sofil/

For more info about Hong Kong-born Canadian Visual Artist SofiL

go to 

www.sofilart.com

Go to her Instagram

https://www.instagram.com/multiplesofil/ 

Follow her on Twitter

 https://twitter.com/MultipleSofiL

 

The Universe articulates itself featuring The Art Hippo himself, Navneet. 

 

The Universe articulates itself! I believe the 1st time I mentioned this, or alluded to it, was in Kamil Swiatek's interview, however it became the main theme with Navneet because it encapsulates his artistic style. Like all the interviews, I had a great time with Navneet. It sounds cliche, but I understand when a parent can’t choose a favorite child. I don't have a favorite interview because they all contributed to the community in their own way. 

 

 

Shop – Toronto Based Artist The Art Hippo

https://www.creativeuto.ca/shop-toronto-based-artist-the-art-hippo/

Follow the Art Hippo on Instagram

www.instagram.com/thearthippo

Find him on Instagram

www.facebook.com/thearthippo

Subscribe to his YouTube channel

https://www.youtube.com/user/navneet1034

Buy art on his website

www.thearthippo.com

 

I hope you enjoy them as much as I had fun making them.

Cheers

Shop – Hong Kong-born Canadian Visual Artist SofiL

Shop - Hong Kong-born Canadian Visual Artist SofiL

SofiL is a Hong Kong-born Canadian visual artist based in Toronto. She received her Master of Fine Arts from New York Studio School and Bachelor of Fine Arts from OCAD University. SofiL has exhibited across Canada, the United States, and England. Her work is in several private collections in Canada, the United States, and Hong Kong. She is a recipient of the LCU Housing Grant, and numerous scholarships and awards, such as the Concordia Scholarship and the Association of Christian Schools International Fine Arts Festival Awards.

View her gallery below

 

 

For more info about Hong Kong-born Canadian Visual Artist SofiL

go to 

www.sofilart.com

Go to her Instagram

https://www.instagram.com/multiplesofil/ 

Follow her on Twitter

 https://twitter.com/MultipleSofiL

5 Websites to Sell Art Online in 2020

Websites to Sell Art Online

Online art sellers have a goal in common with you, which is to find qualified buyers to view and purchase your art. They're your business partners. Here are a few sites to start and what they have to offer.

Saatchiart –  boasts over 12 million monthly page views and an extensive marketing plan that includes mailing printed catalogues. Additionally, they have editorial features and art advisory services. Their commission is 35% on every artwork sold. If you price your pieces slightly over your general asking price to offset this, you might get great exposure. Otherwise, you can create your own website and for the cost of the domain, host and marketing budget you might lean on your networks and marketing. You can sell anything from paintings, installations, sculptures to prints. Founded in 2010.

Your cut: 65%

Etsysupport independent creators’ is the go-to marketplace for vintage, art, and handcrafted items. While it has gone through a lot of changes, including the questionable nature of 'hand-made,' Etsy still boasts total visits of 208 million in September (similarweb.com). The majority are from the US at 60%, and 10% of their traffic is from social with Pinterest at number one. Founded in 2006.

Your cut: all of it, except the 0.26 CAD cents fee per items posted, and a 5% commission.

Society6selling your art reproductions on a variety of products such as prints, mugs and shower curtains – this is the site. You retain the rights to your work, and they manage order fulfillment including packaging and shipping. Just upload, select products and dimensions. They had 3.97 million visitors in September. Founded in 2009.

Your cut: you set up a markup price only for three products in their catalogue: art prints, framed prints, and canvas. And each other item has a flat rate, and then you decide what your profit is on top of that.

Artfinder - with over 10,000 artists from all mediums (digital and sculpture), this site has work ranging from $26 to $65,000. The website is simple and easy to navigate. As well, they had 348 million visitors in September, with high traffic in the UK recently (similarweb.com). Founded in 2011 and based in London and Miami. 

Your cut: 67%

 

Art and Prints

Some POD sites (print on demand) might be free (ArtPal has no commission, some are curated such as French-based Singulart that has a global list of artists; and there’s even a space for digital art to buy, Daata Editions that posts original, digital artworks by established and emerging artists, allowing you to stream or download high-quality digital artworks on any device” among many others, Tappan Collective, Artfinder, Zatista, or Azucar), but don’t expect to sell out of your work. There isn’t a lot of data that guarantees success. Use these tools as a platform and aim to bring visitors to your website or mailing list. Review the social media accounts, reviews, and if the site is marketing through ads and other means to keep their website traffic going. Check to see if your aesthetic or medium fits, review the costs, and other perks offered by each.

Ultimately, if you place yourself on an existing platform that has an audience in the millions – you might get the exposure you will not through your website traffic alone. As a result, you might benefit from having both a personal website and another account, as well as social media, where buyers might find you. Be strategic with your time. As well, you can always add more accounts later. 

Bounce Rate

Know your bounce rate - the percentage of visitors who enter a site and then leave after visiting one page is the bounce rate. This could mean people are just visiting, but it also means the remaining users are serious buyers and remain longer. The numbers range from a 31%-50% bounce rate for Etsy and other similar arts markets, which is an excellent rating. I previously discussed how to improve your bounce rate here

Selling your art online today is a bit of trial and error. There aren’t enough reliable reviews to know which site will work best for you. Often, they’re user-generated and buyers searched (be sure to use your tags and key search terms). Browse the website, and review the quality and shopping experience.

Firstly, ensure you have one popular social media account such as Instagram or a Facebook group, for instance. Secondly, join other sites that work best for you. Ultimately, if most of these sites can charge the customer for the shipping fees, I think it pays to remove the guesswork out of marketing to a wider and more global audience.

Toronto Artists Merchandising Strategy 2020

Toronto Artists Merchandising Strategy 2020

 
All the art featured in our exhibit and podcasts will be on sale in our store
 
  • I will sell the original artwork (we take 40%)
 
CUTO branded merchandise
  • 24 Page Photobook $60 
  • Premium T-Shirts at $40 
  • Poster 22 x 48 at $50
  • Art Coasters $20
  • Postcards 6 by 9 at $20 
I will release a page that serves as the shop
 
Use your time to promote what you're selling
Preparing 
  • I need high-resolution pictures of the work you're selling
  • Most modern phones can shoot photos in 4k
  • YouTube up a tutorial for the best possible shots on your device
  • I'll be in early to test the setup (I will have 3 devices in the room to do different things)
  • You make money from your individual sales 
  • but for the Photobook its a collective 60%

Podcast – Char & a Double-Edged Sword of Feminism

The double-edged sword  

From the moment she's born she starts to get molded by society. The things she's told can have long-term psychological ramifications. Those things are supposedly with her best interest in mind; each instruction adding deeper layers of fear and anxiety.

She's told how to wear her hair, that she needs makeup but she can't wear clothes that are too revealing. She has to wear a bra, close her legs, cross her legs, fix her body and walk like this and she can’t walk like that. She's told not to talk too loudly, but to be assertive, that she can't play with those toys, she has to play with barbies, but all the while telling her she can be anything she wants to be.

Compound that with a capitalist world that sells her beauty to exploit her for money. It’s like that meme of the dude reaching out with a helping hand while holding a knife behind his back. 

That meme represents a system, constantly programming us through the films we watch, the shows we see on tv, the advertisements we are constantly exposed to, the magazines we read, the games we play, the comics we follow, and the social media posts we scroll through, where her looks are currency.

But The boys? 

Boys aren’t men yet. 

Unlike men, boys are more reactive; enslaved by their hormones. She’s seen as an object for conquest and sadly, for us boys, it is an ongoing struggle well into our manhood. The two edges of a sword.

I can only imagine what she feels like when she realizes that she is a prisoner of a system built by men, who didn’t acknowledge her as a human being, centuries ago. A system that only freed her to vote about 100 years ago and allowed her to get more jobs only about 60 years ago. A system where women who get a pass can get it based on beauty and how “girlie” they can be.

Often ignoring who she is and what she can bring to the table.

Body Positivity and Feminism

Char is a Canadian artist who focuses on intersectional feminism and body and sex positivity; it's her way of screaming out against the system. 

I have realized that in a first interview I wasn't able to go as deep as I think this deserves. Tune in in the coming months for a second interview with Char so we can delve deeper.

The title for this podcast is A Double Edged Sword because I remember thinking to myself that I could possibly disrespect her, hurt her. I recognized that I have my own shortcomings, that I, as a male with the conditioning I received, could insult or disrespect her in ways I might not even understand

The world we live in is full of pain and friction. And in this case we add Feminism and the complex responses from male culture, plus the always present lens of race and class.

Enjoy the podcast.

Podcast - Char & a double-edged sword of Feminine

  • Subscribe to our Youtube channel for daily art content

 

Shop Char GS on CreativeUTO

Follow her on Instagram 

Go to her website

Podcast – Art Business & Spirituality with Kamil Swiatek

Art Business & Spirituality with Kamil Swiatek

Do you remember what you were doing before Covid-19 shut the world down?

This is the 1st year since creating CreativeUTO where I was ready to go by January 1st. The mindset was to use the 1st month to set the precedent for the whole year and use it to build momentum to set up the decade.

We had a good start with The Melanin Exhibit where we collaborated with Gallery 1017 to bring together artists who presented their art and celebrated over 600 thousand years of Black History. A way of telling the world that black history isn't just the past 400 years. That black culture is human history itself.

Insight - 30 Pictures from The Melanin Exhibit

 

Our next exhibit was 4 20 2020 which was renamed Eclectic Garden. We started promoting the event as the virus hit mainstream media.

Insight - Eclectic Garden

 

From a business perspective, Covid-19 didn't affect CreativeUTO or Gallery 1017 until businesses started to pull away. It didn't become personal until I went out to buy groceries. That's when I saw chaos and empty shelves.

I remember what I was doing before the world shut down. I posted an advertisement for our Creative Incubator. The goal was - and still is - to find 20 artists I can work with on an ongoing basis and as a result, eliminate the need to burn resources with constant Calls to Artists. The idea was to build a creative community that has unlimited access to Gallery 1017 to create their art and share resources which would help us save time so we can focus on creating art.

It is our original fundraiser to setup at Dundas West actualized

Insight - PODCAST – RE: The Incubator, Workshops, Inktober 2018

 

I once learned that business is 75% course correction. That analogy has never been more true than in 2020. We must adapt to change quickly, because only the learning will inherit the earth. The learned will be equipped to rule what no longer exists.

Our new direction meant having to embrace working in isolation and focusing on our content strategy so we can, at the very least, continue to support Toronto artists.

Insight – Join our Creative Incubator Develop art at Gallery 1017

 

Over the last week we've been interviewing artists on video.

This allows us to create content for our podcast, promote artists, see what they're about, and sell their artwork on our website. The goal is to get patrons to sign up to our Patreon where they pay a monthly fee to receive art. Patreons are also able to buy the original artwork. Our 1st artist is a multi-disciplinary artist from Poland. His name is Kamil Swiatek. During the interview we talk about, plans for the incubator, gallery 1017, who are the people who buy art and spirituality.

Kamil tells us a beautiful story about coming from communism, how he overcame bullying by escaping to the spiritual world through his art and his dedication to his work. Some of his pieces were works in progress for over 10 years

His art is a reflection of that world.

 

Podcast - Art Business & Spirituality with Kamil Swiatek

Subscribe to our YouTube channel for daily art content! 

Enjoy

Shop Kamil's art on CreativeUTO

 
 
Enjoy

Shop – Multi-Disciplinary Toronto Artist Kamil Swiatek

Artist Biography

Kamil Swiatek is a multi-disciplinary artist from Toronto, Ontario. Swiatek explores the theme of identity through the subconscious mind as an internal landscape. Painting, digital and film photography, drawing, sculpting, writing short stories and film help him understand and examine the inner workings of the subconscious. He received his Bachelor of Fine Arts with a minor in photography from OCAD University in 2018.

Artist Statement

I explore the spontaneity, movement, and transcendence of a state of flow, capturing the subconscious, and the moment it engulfs. This mode of being in the now involves a high degree of attention to reach. As the sensory processes are heightened and intensified, I’m absorbed into a meditative state. A tranquil stillness emerges and I’m able to delve below the surface of awareness, into an uncharted environment.

Working intuitively, I embrace a certain loss of control as the sensation of time and space dissolve; an escape of rational control into the subconscious. This metamorphosis into the depths of identity is communicated visually through mark-making, textures, and colors. Using a combination of thick and thin applications of paint to build up layers, tension is formed in the composition. These sets of layers conceal and explore what we see and what we don’t see; not just on the surface, but of our own landscape of identity.

Kamil Swiatek is a multi-disciplinary artist from Toronto, Ontario.

Follow Kamil on Instagram:

@KamiltheArtist

https://www.instagram.com/kamiltheartist/ 

 

 

3 Ways to Communicate Effectively with a Client

Communicating with a Potential Client

The other day, a new client wanted to have our first phone conversation, which I incorrectly assumed would include a bit of discovery (a process where you define, map and analyze an organization's existing processes or current state). Rather, it was just a formality to chat for about 10 minutes as an introduction to a future discovery meeting in the subsequent week. I assumed a few things when we booked the phone chat in under three days, which were they were in a rush and either the situation was urgent or they wanted to get this prospective consultant off their to-do list. I did my best to listen, ask good questions, focus on their interests and their needs and not mine.

Communication is the foundation of every relationship. It begins before you even realize it. We don't just have in-person conversations, but text, email or phone. Our assumptions can also cloud our perceptions (do they like me?). From what people want, what people speak, and how people earn trust. These all stem from relating to someone through verbal and non-verbal cues.

Did you know, there are four people present in a conversation between two people.

1) What I communicate;

2) How the other person perceives it;

3) What they communicate back, and

4) How I perceive that.

With four people in every conversation, there's a likely chance of misunderstanding. If the gap between perception and speech is big, then the greater the chances of miscommunication and conflict, regardless of intention. The role of consciousness is as gatekeeper and sense maker after the fact, research shares,  so this means that our unconsciousness is doing most of the driving (some research says as much as 95%, you know this when you don't have to think to eat or move your hand off something hot, or can't control your facial expression to something that was said). 

Generous listening, a term I coined as a facilitator, is a step better than traditional ‘active listening’ found in communication books. This is much harder than speaking. Generous listening requires intentional silence, or pauses, creating space for disagreement, and the fine dance in the art of conversation. You're not listening to speak; rather you are listening to understand. Generous listening includes empathy. See from their eyes and walk in their shoes. Opening the floor with strong open-ended questions and getting curious about what a person has to say and what is on their mind is at the heart of generous listening. As expected, this takes a certain level of confidence, practice and relational acumen.

You are not listening to speak; rather you are listening to understand.

If you focus on being curious, then your communication skills will be open and flexible. If you focus only on getting the last word in and getting your point across, chances are your communication style is more rigid and stubborn. In the latter, ask yourself, do you feel heard when you speak? Sometimes being assertive is necessary. If tension and stubbornness exist in the conversation - such as the client not relying on your expertise, or micro-managing, or overstepping your work schedule by demanding a quick turnaround, then first trying to understand where they're coming from so they're heard, which then flows into being listened to. Then you assert your business boundaries.

When building a clientele you have to start off on a date. You do that by showing respect, being timely and communicating accurate plans. These are essential, both to a first date and to a partnership. Here is how you listen to and communicate in a way that is trustworthy and credible.

3 Ways to Communicate Effectively

  1. Generous listening: only listen, don't speak and don't multitask. And don't think about dinner plans. Focus only on what the other person is saying, explicit words and implicit body language. In fact, empty your mind completely. This level of attention and empathy demonstrates you care, i.e. you're not a pushy salesperson.
  2. Paraphrase: repeat back exactly what you hear, this is not an easy task. Think about the last conversation you had and did you repeat back everything they said to truly understand what was said? What if the conversation was a disagreement? Chances are you didn't, and that’s because we have mental heuristics, or shortcuts that our brain takes under stress and we fall into habit. So if we are in disagreement with someone, we don't listen to understand, we listen to disagree and push our own interests. That's why this tip is very important, always repeat back what that person is saying. This works in many ways, not just with a prospect, but also in your market research, or emails. If you're not providing a service or product that clients are really voicing a need for, then you're not listening. Repeat back what you've heard to confirm and validate what they shared.
  3. Ask good questions: to understand someone's perceptions more clearly and deeply. Ask open-ended questions (and not 'yes' or 'no' ones). In the art of business, you're not debating your prospects or clients and you certainly don't want to disagree with them because that will push them away. You're trying to build trust and a mutual understanding of the benefits each party will receive. You're trying to better understand what their needs are, what the parameters or scope of the project is so you can have a good working relationship.

Build Trust through Practice

Similarly, apply these tips in the digital world. If a client is not listening to you – can you trust they will deliver their part? If a client takes weeks to respond, how will you ensure your payment is on time? The art of communication is like a first date. You're trying to woo and impress one another in genuine ways. Can you feel trust and respect?

In the future, practicing your communication skills and giving up some of your old habits can feel uncomfortable and risky. It might even feel like giving up some of your power at first. Every good salesperson (or negotiator) knows giving up power is the key to establishing trust and mutual respect.

Similarly, listening doesn't necessarily mean you agree with everything, or that you must take a specific set of actions. On the contrary, listening actually helps to clarify any incorrect actions or taking actions too soon. You don't want to act on little information only to find out that it is not what the client wanted to begin with. Or, if you're trying to identify what a client needs with their branding, or with their art commission. They're going to be looking for evidence that you generously listened to them and what they want before the project unfolds. Essentially, should they pay or hire you, or not? Notice your resistance to what a client or prospect is saying and how they're saying it and always put listening first.

In the end, take the time to generously listen before speaking. Always take the time to ask good questions, then follow up with your expertise. This will help build your social and emotional courage so you can build trust and in turn, secure a prospective customer or even a long-lasting relationship.

How to Use Instagram Effectively in 2020

Instagram is a Free Platform to Grow

This is not an article about how to pose in photos. This is about how to create a professional and branded Instagram (IG) profile. There are 1 billion Instagram users as of 2018 and over 700 million monthly active users. Not everyone had the chance to get famous off of Vine and translate that into an IG fanbase. However, there is plenty of room for everyone to grow.

You want to translate your IG into meaningful exposure, partnerships or customers. They say a potential customer has to see your branded content at least 7 times before they buy into it. Others say, you don’t need to attract all your potential customers, but just 1000 true die-hard fans. Either way, know that people will fall in love with your art, or they will have to warm up to it before they even decide to make a purchase. Most people will not make a purchase on the first click alone (that’s where your target market comes in, but that’s another topic entirely).

Take your profile seriously as a whole, the bio, wall, stories, highlights, posting, hashtags and interaction. Focus on a good mix of all that IG has to offer, without overspending your time – your business solution is not just Instagram.

7 Ways to Boost your IG Effectively in 2020

  1. Bio – explain what you do in a creative way. Don’t over-explain or laundry list all your traits, make it short, sweet, relevant, and memorable. I’ve noticed a lot of people have a link tree in their profiles with over 5 links to choose from. You only want to initiate one call-to-action. Options can decrease follow-through. Have all the other links on your website, until you amass a following. Make sure your thumbnail photo is memorable so it stands out. Every detail is important – look at how artists you admire do it.
  2. Stories – show what you do, why you do it and how you do it in a creative way. Visual storytelling can be images, videos and the branding or feel and look. What are you trying to evoke or capture and why? A sense of identity, nostalgia, or a look of analog, or minimalism? Make sure to use a hashtag and location, especially at events, as this will boost attention. Here are some IG story hacks.
  3. Highlights – save pertinent business info here, such as an FAQ, about, processes, inspiration, freebies, or other behind the scenes looks. Your videos and exclusives of your work process can be housed here so people get hooked right away, as these highlights sit right at the top of your profile.
  4. Posting – provide a consistent mix of content, photo and video. You don’t have to post every day, but be consistent. Don’t post once this month, then every week, then ghost. The trends on IG change with the seasons, there is no right way. Choose what feels best to you based on your industry and your goals. If you want to sell items, you must photograph your products well (look at how the big names do it). More often than not, images with human faces get more likes and interaction - use what works. Post at peak times depending on where you located geographically and your audience - you will figure this out through trial and error. Typically it's the first thing in the morning. Also, include post comments that focus on education or inspiration, more hacks here.
  5. Hashtags – always try to use a saved set of 30 hashtags (the max) on each post immediately after posting as a separate comment. This can increase engagement from people outside of your followers and attract attention. Don’t get stuck up on this, do it and move along. Change it up every now and then. Target your industry or what you think a buyer might search if they’re on IG. Hashtags do not translate into buyers. This is for impressions and brand awareness, and other growth secrets.
  6. Interaction – most artists don’t have the time to run a business let along run a social marketing platform while creating the art they’re talented at. However, the interaction does lead to engagement, trust and relationship building. Interact with immediate comments right away, and schedule time weekly to just review your account (don’t get sidetracked), to better understand who follows you, who do they follow, what are the like?
  7. Collaborate – one of the best ways to boost brand awareness is to make engaging and authentic work with others who also have a following. You can cross-pollinate and share your marketing reach this way by tagging one another. Whether with pop-up markets, such as Etsy, friends or magazines, try to tag, DM or get noticed by engaging with companies and people you like every so often. This beats paying for ads. If someone significant shares one of your posts, their followers can see it and might get curious.

Be Consistent, Build Momentum

There are many more ways to build momentum and excitement, from shout outs to launches and building anticipation, to giveaways (be sure to like, share and follow!). Ensure you mix it up and stick with what works. Set quarterly marketing reviews to see what has been successful and build on that. Always review your competition to get curious and learn - not put yourself down.

Ultimately, IG is a platform to build awareness. Be consistent with your story and aesthetic. Don’t post your everyday life adventures, your siblings and what you eat, when your aim is to sell your art. You can introduce more about yourself as you grow and develop. As long as you keep your IG focused with a clear purpose, you will gradually build a strong following and soon-to-be clients or referrals. A tree doesn’t finish growing in one season.