Tag: Toronto Artists

4 Critical Points to Help You be Successful in the Art Business

4 Critical Points to Help You be Successful in the Art Business

Art is Everywhere

Art has taken over the world. Look around and there isn’t a single industry that does not require the visual music of an artist. Luxury brands appropriate street art. There are dozens of online sites to sell your art - you just need a modest marketing budget. Simply put, a lot of art today takes place outside the art world entirely and no longer take place only in galleries.

Artists can be laser-like in their work that they forget the larger world they can mold and shape. You are not an amateur, you the artist can shape the present and the future. Artists shape how people think, what people buy and how people consume. Don't underestimate the ways art speaks to the masses.

Don't Just Play it Safe

If you’re not playing it smart, you’re playing it safe - and safe artists seldom make history. Remember the art world is like any other in the game of life. Move the chess pieces in your favour regardless of what your objectives are. Many artists want the respect and esteem of their peers. Artists hope people will appreciate the ethos behind their work in some shape or form. However, artists must answer: what do you do well and why do you do what you do? (aka your value proposition).

Ultimately, you must notice when you assert yourself confidently and when you retreat. Are you playing a game you enjoy or a game that's set up to make you fail? Return back to why you’re making art. Don’t ignore how the world thrives on changing the rules for womxn and for people of colour, and so it’s more important than ever to invest in your game.


Game Recognize Game

Whether you’re pursuing creativity for yourself or a higher purpose, recognizing game gives you the advantage of changing the game. You can make new rules, and put up goalposts for others to also take their shot. More importantly, be sure to invest in your art mentally and spiritually so that others will do the same.

  1. Learn to play chess: think ahead, plan and learn the difference between making decisions and making the right decisions.
  2. Rules: make a list of rules you see others following and break some of them to stand out.
  3. Be a radical: rebel against ‘that's the way things are,’ be inventive and different, share that passionately with someone in the industry.
  4. Seek sage advice: identify a mentor who’s successful at the game.
  5. Find a community: if you don’t belong to a group (online or in-person) join one and exchange ideas (or create one and enhance your own credibility).
  6. Points: scoring doesn’t make them win, training and playing so you can’t lose does - so balance competition with others in favour of competition with yourself.
  7. Getting called out: in an era of PC language, of being misunderstood and of cancel culture (which can really destroy your reputation), if you’re unsure of an idea wait a few days. If you’re still really unsure, ask someone about the ethics before moving forward.

Ultimately, base business decisions on your present and future needs, and not on the needs at a point in time where you felt small and unsure. Artists don't want to drown in labels. Artists avoid societal cages that diminish the creative process. Similarly, and do not overlook the counterpoint, you get to define what playground you want to play in, and what labels you want to wear. If you don’t, someone else will do so for you.


Move with the Seasons

Above all, while the art industry is subjective and what’s considered ‘great’ art likewise, you can still create ways in which great can shift with the seasons. (We don't all want to see comic strip art forever.) Similarly, that’s not to say that the few people with decision-making power will always be the ones moving the dial in the art world. After all, you’re an artist and you know exactly how to create something from nothing.

We are looking for 23 Canadian artists

#TAAP6 – We are Looking for 23 Canadian Artists + New Dates & Location Change (Phase 2)

We are looking for 23 Canadian artists

#TAAP6 - Now at 918 Bathurst Street on Sunday, November 10th


Click here to register


Call to Artists

There are 60 interviews recorded for Toronto Artists Talk Solutions out of those 60 interviews 37 have registered for The Annex Art Party 6. All wall spaces have been sold out but we'll have an RSVP list.


TAAP6 - The Annex Art Party

A holiday pop-up market for up to 60 vendors that feature positive vibes for a creative community. Emerging artists of Toronto can connect through a series of beautifully choreographed events that include vending their art, mixing and mingling, and performing live art like dance or music. The event also offers food and beverages to artists and vendors alike.


Contemporary Extravaganza

is a display of contemporary art made by Canadian artists who work in diverse and unexpected contexts and whose artworks reveal highly personal and authentic forms of expression. Our aim is to introduce these artworks to a wide audience and to expand our understanding of what can be accepted as contemporary art.


New location

The new location is just up the street from Bathurst Station, it's at 918 Bathurst St. This new location allows us to host 2-day events on a weekend starting in May 2020 for #TAAP7. #TAAP6 will still be a 1-day event on Sunday, November 10th, 2019 starting at 2 pm. I am however already selling space for May 


Early bird ended August 1st:

  • $160 per table - without wall space
  • $180 per table with wall space
  • Wall spaces sold out (RSVP list for spaces


#TAAP6 (Phase 2 Viral Video)

  • You will be contacted for This is a Unicorn Meetup (viral video for the event)
  • We are looking for 23 Canadian artists
  • The Annex Art Party 6
  • on Sunday, November 10th
  • from 2 pm till 7 pm


#TAAP7 (Phase 1 – Early birds)

  • 2 days 60 tables per day
  • Starts on Saturday, May 30th, 2020
  • Goes until Sunday, May 31st, 2020
  • Both days are from 2 till 11 pm


Both will be hosted at


1 step registration process

Click here to register

When we receive your application we'll E-Mail you an invoice

  • We no longer process cash. We use Paypal
  • Paypal allows for debit card payments
  • We send you an invoice within 48 hours
  • We hold your space for 10 days
  • Only need a 60% deposit to secure your space
  • Deposits are non-refundable.
  • Must have full payment on the event date

#TAAP6 – Ray Art, Zoe Bu & Art in the AM. Toronto Artists Win Unicorn Awards

Toronto Artists Win Unicorn Awards

Hello, world!

The Unicorn Awards were introduced for #TAAP5 as a way for peers, industry insiders, and the CUTO Creative team to recognize and vote for those who have a positive influence on our creative community.

The categories included best dressed (cosplay is encouraged), best setup, and best live painter.

Click here – to see The Unicorn Awards 2018



All Year Round

The goal is to expand the integration of the Unicorn Awards beyond just the event heading into #TAAP6. We want to award unicorns who interact with us through social media, projects, and through our event.

This year we'll be handing out numerous awards. There will be some returning from the previous events as well as some new ones.

Click here - for more info about #TAAP6


Unicorn of the Month

One of those new awards is Unicorn of the Month.

Unicorn of the Month is based on the interviews we publish on CUTO Marketplace. It is designed to highlight trending artists. Trending on CUTO is based on accumulated volume (Volume = Page views, sales, shares, likes, and comments).


Unicorn of the Month

Below is a list of all our trending artists between June and April 2019.

June – The Passionate Art of Ray



June starts with the Passionate Art of Ray, who has been one of the most visited artists in our marketplace since he was published.

Another popular artist is the bold and vibrant Alex Leon.

The interdimensional art of Cynthia Van Leeuwen rounds off the top 3,

immediately followed by creative directors Helena Una George

and The multidisciplinary art of Gail Braith.

In June,

Creative Entrepreneurs also used resources to

analyze a business opportunity,

how to network online and offline,

and 10 places to submit art


May -- The Intuitive Fluid Abstract Paintings of Tokoroii


The abstract painting journal of Tokoroii had the most volume in May. Zoe Bu identifies as a gender-fluid, pan-romantic demisexual and gives us one of the most insightful interviews in our marketplace.

Raymond Art,

Helen Una George,

and Art in the AM roundup May with the most volume for that month.

In May Unicorns also brushed up on their skills in our articles like:

9 best supply stores,

5 success principals,

5 rehearsal spaces,

social media advice,

and how to create murals in Toronto.


April - Art in the AM wins April


Art in the AM was published last year on August 23rd and has remained a popular artist ever since; she wins her Unicorn Award this year!

April 2019 is rounded up by creative director Helen Una George,

Ray Art,

Cynthia Van Leeuwen,

and Desire Betty who was also published last year.

In April, creative entrepreneurs also read up on

success principles for artists,

supply stores

and rehearsal spaces in Toronto,

social media advice,

and a service provide by Paula Cowan; the 80/20 rule of job searching.


Shop – The Sculptures & Paintings of Andrew Lindell

Shop - The Sculptures & Paintings of Andrew Lindell


Who are you? (Bio) 

I have been building and dreaming since birth. Influenced by great aunt and uncle who had a collection of Canadian abstract art collection from the 60’s and 70’s. Work as a scenic master carpenter in film. In early 20’s I lived in Arviat Nunavut for two years. I believe art can enrich and has healing properties. I have work in the U S and Canada. Manulife art collection.


What do you do? Clearly define your medium or what service(s) you provide.

Sculpture and paint


Why did you get started?



Tell us about the 1st time you knew what you were doing was the way you wanted to approach your art.

Doris Mccarthy said if you want an interesting life become an artist.


What are you working on right now? (anything you have coming up!)

I’m working with caribou antlers, wood, and graphite. I am going to Nunavut to collaborate with artists there. Bring awareness to the awesome culture the Inuit have.


Describe your creative process?

I am trying new techniques every day. I am a master carpenter at age 59. So I use what is available to me from the scenic film world which I have been working in for the last 20 years. Lately, I have treated CNC castoffs from films such as It and Shazam with Charvin oils to produce abstract art.


Who is your art for? Why is it important?

I will be in the AGO and National gallery one day but my art is for everyone who loves color and form to enhance their life. My art brings awareness to our vital times and creates a contemplative dialogue.



What is the hardest part about being an artist?

Rejection. Try and try again


If you could tell your younger self anything, what would it be and why?

Stay in school


If you had to pitch a collaborative project to the community, what would it be?

An exchange program with Inuit and Aboriginal artists from Australia.


What is one thing you'd like to fix in the art community?

Stop wasting resources


Why is art and creativity important for the community at large?

It fosters a positive approach to life



Have you had to deal with isolation, mental illness, and/or homelessness? What did you learn from your experience?

I had an eating and anxiety disorder. I learned that life is a state of mind


What are your views on isolation, homelessness, and mental illness in the arts community?

Art is therapeutic


What are some steps artists can take to cope with isolation, homelessness, mental illness?

There are many resources to choose your path. Be courageous and ask for help


Shop online

For more Andrew Lindell Art on Facebook




Inherithearth – The Interdimensional & Life Paintings of Cynthia Van Leeuwen

Who are you? 

I am an oil painter born and living in Toronto, although I lived in the USA for over a decade. Reno, Minneapolis, on a mountain in New Mexico between Sante Fe and Sante Fe and Manhattan for most of that time


What do you do?

Oil painter, Portrait Artist, Paint A Canvas, Paint Your Pet (these last two are teaching, instructional gigs.)


Why did you get started?

In my soul, chomping at the bit before I could walk or talk


Tell us the 1st time you knew what you are doing is the way?

I had a mantra when I was only a child that ran through my mind to encourage me in my despair of the state of the world, the oppression I felt and saw around me, "This time, this time, this time, this time. It accompanied me as I walked to school, as I was hurt, frustrated, enraged, grief-stricken, terrified.


What are you working on right now?

I have a show at the hospital in Burlington where my mother recently died. I have a show coming up at Starving Artist Runnymede and St Clair. I took part in the Articulations Sketchbook Challenge, the show is up there right now.


Describe your creative process?

I starve to paint more than I hunger for food. I want to paint stories in brush strokes.


Who is your art for?

My art is for people who have feelings, for the underdog, for the consciously aware, for children because they are usually strongly all of these things. I go for the tears when I do a portrait. If I can make someone cry my day is made.


What is the hardest part about being an artist?

Painting as well as I wish to. It is a rough lifestyle in some ways. Painters drop off the edge of the arts for the most part.


If you could tell your younger self anything what would it be and why? 

You got it, no doubt!


If you had to pitch a collaborative project to the community, what would it be?

Oh Lord I have a brilliant idea I have been trying to get greenlighted so long. It is a long story is there room for that here?


What is one thing you'd like to fix in the art community?

I would love to see people painting being as ubiquitous as music/dance clubs

Why is art and creativity important for the community at large

This has been urgent to me for ages. I saw how creative types were more or less shoved into graphic design/advertising because 'there is no money in art'. Advertising can be brilliant but when it steals the cream of the crop new radar ideas and then slap their logo on it is reductive. I have longed to see billboards used for actual 'advertising' and now I see that happening. I love it. Bigger huge art for the community to 'learn' from. Expansion and evolution all around!


Have you had to deal with isolation, mental health and or homelessness? What did you learn from your experience?

I feel pretty much we all suffer from 'mental health' because our world is sick as chit. We are more than mental, we have four parts, Spirit, Body, Heart and Will. If any of these is out of whack we are out of whack and we for sure are out of whack. I have been blessed with a strong inner world which has held and guided me through this mess. I have been homeless and that is terrifying. I was okay but it is a super rough gig. I would not wish it on anyone. This Universe is wondrous beyond compare and even when I literally had nowhere to stay, wandering the streets, I was okay


What are your views on isolation, homelessness, mental health in the arts community?

Oh let's have so much more of it. Creating is healing, the process, the story and the outcome.

What are some steps artists can take to cope with isolation, homelessness, mental health? 

I feel we need to be encouraged to know how glorious we are and that we can ask for help from even our Higher Selves to guide us. I feel the more we believe in our exact subjective experience, the more we learn to accept ourselves exactly as we are in any given moment the more we may relax and feel loved and cared for. The minority of one is as important as the One.


What is your Instagram (or portfolio/shop) Url?

What is your Facebook (or portfolio/shop) Url?

Call To Artists – 100 Toronto Artists Talk Solutions: Isolation, Homelessness & Mental Health

100 Toronto Artist Talk Isolation, Mental Health & Homelessness

  • We're looking to ask 100 artists about #isolation, #homelessness, and #mentalhealth in the art community through our #ArtistoftheWeek interviews. The interviews will be published in our marketplace alongside your art and link backs.

    Our goal is to use the information from the interviews to research and develop for solutions in the creative community

Participate - Click this link to start publishing your interview (publishing is free)

Our goals for 2019

  • Interview + publish 100 artists, coders, creators and developers (in 2019)
  • Present 100 artists for #100artgiftideas for December 2019
  • Award all participating artists with the Unicorn Awards #UnicornAwards
  • Register 60 artists for The Annex Art Party on August 24th #TAAP6
  • Register 60 artists for The Annex Art Party on December 14th #TAAP7


The Artists of the Month

  • Artist of the Month is determined by the artist that generates the most volume (volume = sales, shares, comments, views & likes).
  • It ranks your popularity amongst 100s of other CreativeUTO published artists
  • Volume is the name of the currency built in to the CreativeUTO community
  • Volume is rewarded based on activity
  • We use data, metrics, analytics from Google, Facebook, and SMARTERai
  • Artist of the Month receives a free unicorn membership
  • Artist of the Month wins a Unicorn Award for that month

Publishing cycle

Artist of the Week will be announced and published between Monday and Tuesday.

  • All artists are notified of their publish date.
  • We publish 3 posts focused on the #AotW
  • We heavily promote it on Facebook and Instagram by paying for ads and sharing posts manually
  • We use videos and picture ads
  • Artist of the Week gets featured in our weekly art pop-up at CSI Annex (valued $60)
  • 2 month membership with CreativeUTO (valued at $60)
  • Business canvas model workshop, a sales funnel hierarchy (1 hour per class 4 hours) ($160)
  • A free table at the next Annex Art Party ($45 per table)
  • Gets automatically entered in our #100GiftIdeas 2019 edition for the holidays.

Our Network

  • We use our growing network of creative entrepreneurs which includes an E-mail list of 352 users, a Meetup group 500+ coders, a Facebook Group of 236 Unicorns with videos that have over 1,000 views (within a few days) each, and an Instagram page with over 1,700 followers and over 1,000 views in 7 days (as of March 24th 2019).


Between March 5th and April 28th we had a 4,655 post reach on our Facebook fan page, about 155 views per day, up 56% from the previous month they consisted of

  • 52% women
  • 44% men
  • 71% between the ages of 25 and 54
  • 53% between the ages of 25 and 44

The FMiMBranding and CreativeUTO continues to grow daily with our posts consistently ranking on the first Google through our mastery of SEO automation.

Extended Network reach

  • We buy advertisement from social media to extend our reach
  • We use their engines to place your art in front of the people looking for it NOW


5 Success Principles From Freelance Artists in Toronto

5 Success Principles From Freelance Artists in Toronto

Making the decision to become a Freelance Artist is an incredibly exciting experience. From work flexibility and being your own boss, to improving your talents with an unlimited earning potential - there is a definite sense of freedom to freelancing.

However, the personal accountability and lack of routine can feel like a nightmare when you are just starting out. With thousands of freelance artists working in Toronto, we had a chat with 5 talented hustlers to learn their tips for success:



Tip #1: “Build a Routine ASAP”

- Adam Tobias (Guitarist/Producer), @AdamTobiasMusic

“Get yourself into a rhythm as early as possible” says Adam Tobias, talented Guitarist, Composer and Producer. “Making work feel like a habit can take a while to train”.

The best thing to do is to approach freelancing as if it were a full-time job. Discover the hours that you are most productive and use them to your advantage.

According to Adam, “the sooner you develop a routine, the more time you can spend in a state of productivity”.


Tip #2: “Don’t Be Afraid to Promote Your Work”

- MER (Rapper/Producer), @MerHipHop

It is no secret that the freelance world has become incredibly competitive. With the internet at the forefront of our daily routines, it can also be a powerful tool in promoting yourself.

According to Rapper/Producer MER, “You just need to maximize your visibility. Whether you are promoting your work on social media outlets, emails, forums, specialized groups or even direct messaging - the more consistent you are, the more likely someone will take an interest in you”.

Essentially, the more people who KNOW what you do, the more accessible you are to the people who would enjoy and/or benefit from your work.


Tip #3: “Know Your Value”

- Vanessa Giorgio (Visual Artist/Photographer), @VGiorgiiiooo

While building your portfolio, you are bound to start off with some free, discounted, and/or collaborative work. However, be careful to not sell yourself short for anything that will not benefit you in the long run!

Visual Artist and Photographer Vanessa Giorgio encourages artists to “recognize not only the value your work provides or the time spent creating it, but also the time and energy spent honing your craft and finding your unique style”.

According to her, “there are plenty of talented artists in the city, but a client will choose you for your individual perspective and execution”.


Tip #4: “Invest in a Website”

- Cassandra Goltsis (Director/Photographer), @RoseGoldProdu

“It’s a lot easier to create a portfolio website than you think” shares Cassandra Goltsis, Director/Photographer at Rose Gold Productions.

With platforms such as Pixieset, Wix, WordPress and Squarespace at our fingertips, these user-friendly web builders have helped hundreds of thousands of professional artists claim real-estate online.

As portfolio work is essential to freelancing success, building a website to showcase your creations is an incredibly effective tool.

As Cassandra shares, “your website will be the first place a potential client will look before making the decision to hire you. So take the time to make sure that it is a great reflection of who you are, and what you have to offer!”


Tip #5: “Create a Work/Home Balance”

- Robin Wright (Cosmetics/Makeup Artistry), @WACosmeticStore

“It is so easy to fall into burnout” shares Robin Wright, certified MUA and owner of Wright Artistry Cosmetics.

As a freelance artist and business owner, you must also become your own receptionist, marketing strategist, social media expert, contract writer, invoice sender and funds collector. As a result, you might even feel like there aren’t enough hours in the day!

However, the value of “personal time” will be essential to maintaining your mental and physical health.

“Be sure to leave time for friends, family, hobbies and self care” Robin insists. Above all else, your health and happiness will help keep you inspired, motivated and on the road towards continued success. 


Interested in joining a collaborative community with positive vibes? Become a Creative Unicorn to participate in profit sharing projects, events and workshops within the city!

artists, toronto artists, creative discipline, art, creativity, creative entrepreneur

5 Great Ways Artists Can Strengthen Creative Discipline

5 Great Ways Artists Can Strengthen Creative Discipline


Pursuing your dreams as a Creative Entrepreneur can be a challenge when it comes to consistency.

With a thirst for freedom and imagination, it can be difficult to tame our creative chaos into routine productivity without compromising our health, art, workflow and ability to pursue new opportunities.

As a result, the mere thought of creative discipline can sometimes spark feelings of dread, anxiety or guilt for those struggling to find the right rhythm! With the pressure of time, deadlines and bills, we are always searching for better ways to stream-line our process to its highest potential.

Fortunately, the word “discipline” does not have to be synonymous with an unenjoyable experience. Instead, we can address creative discipline as a commitment to our dreams, intentions and goals!

By exerting routines, boundaries and control over our actions, we can harness the potential to optimize our talents and turn creative blocks into strategic productivity.

With that, here are 5 great ways that artists can strengthen their creative process through the art of self-discipline:

1. Work During Your Most Productive Hours

Whether you identify as a night owl or an early bird, take the time to discover your most productive conditions.

By blocking off specific time frames to devote to productivity, you can train your brain to anticipate a routine and minimize the threat of unwanted distractions.

Alternatively, many creatives find that specific environmental factors can also have a positive impact on their ability to create. Whether it is a particular location, mood or genre of music - the trick is finding what works best for you and weaponizing it.

2. Practice Mindfulness

Let’s face it. Life can be stressful sometimes, causing us to feel distracted, overwhelmed, or even trapped in our heads.

While mindfulness is defined as a mental state achieved through conscious awareness, this therapeutic technique can offer incredible benefits to relieve stress, increase resilience, improve sleep, enhance emotional intelligence and of course, promote creativity.

Take a few moments each day to observe your thought patterns, physical sensations, or even the details around the room.

This healthy habit will not only help you stay on task, but it will help curate a positive mental space for productivity to thrive.

3. Plan Ahead

The benefits of a checklist are severely underrated. With a bit of organization, we have the potential to organize our thoughts, time and energy into a personal system.

From smartphones and calendars to notebooks and post-it notes - there are a variety of options to suit just about any workflow.

Carve out some time at the beginning or end of each day to jot down a list of “to-do” items. This will help you prioritize the most pressing tasks and time-slot them accordingly.

4. Balance Work & Play

The biggest risk for creative burnout is overworking without a healthy balance of leisure and fun.

While the previous tips are incredibly helpful in growing your creative discipline, they can also be applied to your personal life!

Be sure to spend time doing the things you enjoy outside of your creative work. Whether it be spending time with loves ones, nurturing a hobby, cooking a new recipe or just passively relaxing -  taking the time for yourself will give you the mental (and social) break that each of us need.

Not to mention, you will also find better focus when you are ready to create!

5. Build Your Network

Expand your social circle with people who inspire you. By sharing thoughts and ideas with like-minded individuals, we can easily gain fresh perspectives that help fuel our creative approach.

Create friendships with people who have a similar or inspiring vision. Collaborate and support each others goals. Create, celebrate and repeat.

With a few changes, you are bound to witness an improvement to your creative workflow.

Looking for a great place to start? Join our Branding Workshops or become a Member of Creative Unicorns of Toronto and join our vibrant community of artists and creative entrepreneurs. See you soon!

Start My Project – Create & Submit Project Outline

Who we are?

  • A profit share-based incubator system that helps develop creative entrepreneurs through SMARTER Collaboration

How it works

This community is designed for us to actively participate on projects; each project will be carefully mapped out on Trello and have a monetary value attached. The structure will be broken down into 4 milestones, each with its own tasks to reach there. These milestones are, Alpha phase (gather info), Beta phase (test it amongst close friends), Launch phase and Monitor. The largest portion of the compensation will always go back to the creator (up to 60%). A portion of the profit goes to participants who help along the project, and the rest goes to the community, overheads, or other projects. These percentages are determined before a project is launched during the Alpha phase. Community members can vote on which project to take on.

More Insight 


  • We use this form understand you, your values, and your goals. The registration process allows us to use the arithmetic of SMARTER collaboration to fit you in our community by assigning workshops, event space, vending opportunities, or wall space to help you realize your goals.
  • CUTO Marketplace is an incubator space that will help develop entrepreneurs through workshops and by actively producing their projects; each project will be carefully mapped out on Trello and have a monetary value attached

VERSA: Pink Floyd Meets Jackson Pollock in the 4th Dimension

Think of Pink Floyd meeting Jackson Pollock in the 4th dimension. VERSA is an audio/visual collaboration between process artist Monika Hauck and musician Alex Ricci. Sonically, VERSA is influenced by contemporary soundscape, instrumental post-rock and 60's psychedelic, combining live-looping effected bass guitar layers with atmospheric synth and bombastic drums. Low frequency sound from the bass guitar is used to create responsive projections. Visually, Hauck uses cymatics and coloured ink to illustrate the physical vibrations of sound. Sound is passed through a subwoofer into a liquid bath. This creates an undulating motion in the liquid, into which Hauck drops coloured ink. The entire process is captured and projected as a synesthetic accompaniment to the performance. In between pieces of music, monoprints are pulled from the top of the liquid bath. These seismograph-esque artifacts are available to the audience as a unique “record” of the performance.
What are you working on right now? *
We're finishing up a music video made with A Pocket History of Mars. We're also working on an OAC grant to upgrade some of our audio/visual translation equipment.
Why did you get started?
Myself and my main collaborator Alex Ricci were in between projects in our respective fields and there was a small grant available through Kazoo! Festival and Ed Video Media Art Centre that encouraged the development of a performance that combines audio and visual in an innovative way. We went for it, and came up with VERSA. We got a lot of positive feedback and a stronger response than with our regular creative practices, so we've been doing it ever since!
Describe your creative process?
Our collective works in a very collaborative way. We write the music and create the visuals in tandem. We'll write music based on how our cymatic, responsive visuals looks based on the audio frequency, and certain choices with the visuals are made based on the tempo, timbre, or mood of the song.
Who is your art for? Why is it important?
Everyone! We're trying to make art that is immersive, accessible and community oriented, fostering collaboration and cross-disciplinary practices to strengthen a community of audio/visual practitioners.
If you could tell your younger self anything what would it be and why? *
Quit worrying about what other people think - you do you, always.

What is your Instagram (or Portfolio) Url? *